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Toyota Seeks Teen Safe Driving Videos

Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through Feb. 23 at www.TeenDrive365inschool.com.

“We’ve held the Toyota TeenDrive365 Video Challenge with Discovery Education for five years now because we know that teens can really get through to other teens about driving safety,” said Mike Goss, general manager, Social Innovation, Toyota Motor North America. “Every year, teens across the country wow us with a mix of videos that are smart, startling, persuasive and often very funny. We can’t wait to see what this year’s crop of young filmmakers come up with.”

Each year, a panel of judges composed of community leaders, educators, communications experts and Toyota representatives selects the winners. Last year’s challenge drew more than 1,500 video submissions.

This year’s prizes include the grand prize of a $15,000 scholarship and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready public service announcement; second place, $10,000 scholarship and a trip to attend a taping of a show that airs on Discovery Communica- tions’ Velocity Network; third place, $7,500 scholarship; fourth through 10th places, $2,500 scholarships each; four regional prizes, $1,000 scholarships each; and one People’s Choice prize, selected online through public vote, $5,000 scholarship and the chance to attend a Velocity Network show taping.Since its inception, the TeenDrive365 Video Challenge has awarded hundreds of thousands of dollars in student scholarships and prizes.

The Video Challenge is one component of Toyota and Discovery Education’s TeenDrive365: In School initiative, a comprehensive program offering a range of tools designed specifically for school educators and teens. Resources offered include tools to help teens prepare for the responsibility of driving, such as quizzes, parental discussion points and a financial calculator; classroom resources for educators, including standards-aligned lesson plans for grades 9-12; and Heads UP!, an interactive driving simulation which allows teens to virtually experience the real dangers of distracted driving.

For more information about the TeenDrive365 Video Challenge, visit www.teendrive365inschool.com/teens/video-challenge.

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