Macy’s Unveils Fresh Face for the Holidays

Black Friday bargain hunters gearing up to hit the Ohio Valley Mall in a few weeks will find Macy’s has a brand new look.

For the first time since the now-87,000-square-foot Macy’s site opened as a Kaufmann’s store in 1979, the mall retail outlet got a “full store refresh,” over the past few months, according to Macy’s information. There is new flooring, new paint and additional lighting. Aisles are reconfigured to improve flow and sight lines.

The expanded women’s shoe department, which is now approximately double its previous size, brings an expanded assortment in all brands including Sperry, Nine West, Anne Klein, Clarks, Born and more. Handbags by designers such as Michael Kors, Coach and Ralph Lauren are featured.

Women’s apparel now includes Calvin Klein merchandise, INC Sportswear in misses and petites, Alfani in women’s plus sizes, as well as a wider selection of dresses and suits.

Throughout the store, Macy’s features the brands that its customers have come to expect, such as INC, Alfani, Martha Stewart Collection, Tommy Hilfiger, Polo Ralph Lauren and Levi’s.

Macy’s Ohio Valley will host a special community shopping evening benefiting the Tri-County Help Center from 5-10 p.m. Friday.

During the event, the store will donate 10 percent of proceeds from sales up to $2,000 to the center.

The Youngstown-based Cafaro Co. owns the mall. Over the last year, Cafaro officials installed a new main entrance, carpeted floors and skylighting through the concourse. Other pending improvements include signage and restrooms, repaving of parking areas, landscaping and lighting upgrades.

Cafaro officials have also recognized the economic growth potential Belmont County has because of the Marcellus and Utica shale natural gas rush.

As local property owners gain lease money and royalty payments and others get jobs in the industry, they believe there is sure to be more commerce conducted throughout the local area.

The Sears at the south end of the center is one of very few original stores remaining from when the mall opened in the late 1970s, while the Kmart at the north end has been in place since replacing Montgomery Ward in 1983. Other current anchor stores are Elder-Beerman, which bought out Stone & Thomas in the late 1990s, and Crafts 2000, which operates in the space once home to L.S. Good’s, Stone & Thomas, Burlington Coat Factory and Steve & Barry’s.