NBC Reviving ‘Must-See TV’
NEW YORK (AP) — NBC is bringing back its “must-see TV” Thursday franchise this fall with the revival of “Will & Grace,” and by moving its heartwarming hit “This is Us” to the same night.
The network announced its schedule Sunday, kicking off the annual week where broadcasters outline next season’s plans to advertisers. NBC is the second most popular network behind CBS, first among the younger viewers it covets, and is bullish on next year since it will show the Winter Olympics and Super Bowl.
The comedy “Will & Grace,” which originally aired from 1998 to 2006, unites its original ensemble of Debra Messing, Eric McCormack, Sean Hayes and Megan Mullally with the original creative team. If the resumption goes well, NBC hopes there will be more than the 12 episodes now on order, said Robert Greenblatt, NBC entertainment chairman.
“Will & Grace” will kick off Thursday’s lineup, followed by “Great News,” a sophomore comedy produced by Tina Fey. Greenblatt said Fey will appear periodically on air next season, too.
The key to reestablishing Thursday nights, which NBC dominated during the 1980s and 1990s, is bringing the fans who made “This is Us” the year’s biggest new hit, to that night at 9 p.m. The show also gets the high-profile slot after next winter’s Super Bowl. Greenblatt sounded conflicted about how much NBC will push the “must-see TV” concept promotionally.
“I’m not saying it’s going to be emblazoned with 100-foot letters atop the Empire State Building, but we’re going to use it,” he said.
NBC will introduce eight new series next season but sprinkle them throughout the year. Only the “Will & Grace” reboot, a Dick Wolf-produced limited series on the Menendez murders and “The Brave,” an action series starring Anne Heche as an undercover military hero, will begin in the fall.
Doing it that way illustrates the elastic nature of broadcast television, when shows drop on and off the schedule throughout the year, and the goal is to reduce repeats. As a result, Greenblatt wouldn’t say when the other five new series will appear. Some established shows, like “Chicago Med” and “Little Big Shots” were renewed but don’t have announced spots on the schedule yet.
The on-again, off-again nature of TV will be a barrier for NBC: the Thursday schedule it hopes becomes dominant will be pre-empted for pro football in the fall and the Winter Olympics.
NBC said it was offered “American Idol,” which rival ABC announced it was bringing back next season. NBC said the strength of “The Voice,” which will add former “Idol” stars Kelly Clarkson and Jennifer Hudson as coaches next year, and its other development led it to say no, thanks.
“The audience didn’t tell us there was a compelling reason to bring it back, either,” said Paul Telegdy, president of NBC’s alternative and reality series.