MTV Does Right Thing on ‘Buckwild’
“Buckwild,” the “reality television” program that debuted this year, was a runaway hit. Beyond any reasonable doubt the best – in ratings, that is – was yet to come.
But there will be no second season of “Buckwild.” Officials at the MTV television network have canceled plans to resume production on the series.
“Buckwild” followed the escapades of a group of young West Virginians. Once the show began airing, however, things turned sour for two cast members. One was arrested for driving under the influence. Another is charged with drug possession.
Then tragedy struck. One of the show’s most-popular cast members, young Shain Gandee, died along with two other men in a tragic accident.
Obviously, Gandee’s death and charges against the two other cast members would have guaranteed a good second season for “Buckwild.”
But MTV officials said no. They said they did so out of respect for Gandee. They may also have wondered if stardom was having negative effects on the show’s cast – and how it might influence viewers.
Whatever their reasons, MTV officials decided to forego a money-making television success. They did the right thing – something all too uncommon in the entertainment industry. For that, MTV deserves praise.