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Auranova — Safe & Stylish!

January 7, 2013 - Phyllis Sigal
I see people walking around, talking to themselves, and wonder, "are they just a little crazy?"

Then I realize they're talking on the phone, using their bluetooth device.

How handy! In a hands-free kind of way.

I have never worn a bluetooth device, but I can see the advantages. Especially while driving. Not only is it unsafe to be messing with your phone, it's illegal in many states.

So handsfree is the way to go. But, a weird little thing stuck in my ear? I'm not so sure about that.

And just when it's not safe to talk on the phone in your car, along comes Hugo Andreini and his FASHIONABLE bluetooth necklace, called Auranova, a project by TMI (Too Much Innovation).

It's like it was made for the jewelry-crazy me! Stylish jewelry AND functionability!

Hugo, a senior at West Liberty University, and his business partner, Ayman Barakat, also a college student, have launched a Kickstarter project in order to get funding to actually manufacture the cool gizmo. Kickstarter is relatively new, self-described as a "funding platform for creative projects."

According to the Kickstarter website (, "Since our launch on April 28, 2009, over $350 million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects."

Supporters can log onto and pledge support for a particular project. In many cases, you may get one of the first items that is being created, i.e. a CD or a hand-crafted item such as a scarf or T-shirt, or, in Hugo's case, an Auranova bluetooth necklace. But, before you claim your prize, the project must be fully funded. Hugo needs backers to pledge $50,000 by 2 p.m. Feb. 25.

So, back to Auranova. This device is a beautifully designed necklace, that works as a bluetooth. A gentle vibration on the back of your neck alerts you that a call is coming in. Then, you grab one of the necklace cords and place it in your ear. And, you talk.

Cool, right?!

The patent-pending prototype has a silver-plated stainless steel faceplate and black base. A blingy version will be available studded with Swarovski crystals. Hugo also is planning to offer interchangeable, customized faceplates for the device, as well, such as a Valentine's Day version.

I REALLY want an Auranova! (I've already pledged my support.) I think it's clever, creative and mostly, the timing is great in light of West Virginia's hands-free law.

So, check out Auranova on! And let's get Hugo his $100,000 and me my stylish bluetooth!

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