STEUBENVILLE - Opportunity knocked and Voto Manufacturers Sales Co. has answered.
Employee-owned and operated, Voto is headquartered in Steubenville and is fine-tuning its message to pique the interest of the oil and gas industry.
"We've been in business for 74 years, and we've sold the same products for many of those years," Voto President Janie Mayle said. "When we heard the oil and gas industry was coming to our area and would need the products we've been selling for many years, we just wanted to get our name out and capitalize on having the products these new businesses" will need.
Photo by Linda Harris
Voto Manufacturers Sales Co. employees Dave Beagle, left, and Bruce Snyder loop an eye in a wire rope sling.
The company's new description of "Digging, Rigging, Hose Products & More" was born, summarizing Voto's area of expertise for the benefit of shale-related companies in need of a reliable supply of the products and brand names they stock.
"It pretty much says what we do," Mayle said. "It doesn't say we fabricate, but we're trying to get that across in our ads."
Nor does it say they're available around the clock, but they are. Mayle said they've always had 24-hour service for customers in a bind.
"We've had really good (feedback) from various customers and we're also hearing from new customers," she said. "We have people telling us they saw our ads and hadn't realized until now all the things we do. Consultants have said that kind of re-branding is key to establishing a good working relationship with the oil and gas industry, letting the powers-that-be know exactly what it is that you do - and that you'll do whatever it takes, even after hours, on weekends or holidays, to make sure they have what they need."