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Marketing Blitz Aimed at Convincing ‘Young Invincibles’ to Spend Beer Money on Insurance

January 2, 2014
By KELLI KENNEDY, Associated Press , The Intelligencer / Wheeling News-Register

MIAMI- The so-called "young invincibles" are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even asking their mothers to help convince them to sign up for insurance.

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