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Finding The Golden Egg

April 19, 2014
By HEATHER ZIEGLER , The Intelligencer / Wheeling News-Register

In 1969, the "golden egg" was born. It was the year that the L'eggs pantyhose company introduced its product to retailers. Their pantyhose and knee highs were packaged in oversized white, plastic eggs. It was a clever advertising campaign that surely feathered some monetary nests at the L'eggs company.

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