"Make certain you do not perform your religious duties in public so that people see what you do publicly, you will not have any reward from your Father in heaven. So when you give something to a needy person, do not make a big show of it, as the hypocrites do in the houses of worship and on the streets. They do it so that people will praise them. I assure you, they have already been paid in full. But when you help a needy person, do it in such a way that even your closest friend will not know about it. Then it will be a private matter. And your Father, who sees what you do in private, will reward you." - The Gospel of Jesus, Matthew, Chapter 6: Verses 1-4, The Good News Bible.