More children may be feeding their piggy banks thanks to the educational efforts of WesBanco.
Dawn Zenner, market president for WesBanco- Upper Ohio Valley Region, visited the Easter Seals Rehabilitation Center of Wheeling Friday afternoon as part of the Teach Children To Save program. The program is a national initiative to inspire children to start good savings habits.
During her time at Easter Seals, Zenner read to children 2-4 years of age while using stuffed animals, a crayon bank and money to demonstrate the importance of saving. Pausing throughout the reading to ask children if they wanted to spend it or save money, the children responded "save it" in unison.
Photo by Rebecca Olsavsky
Dawn Zenner, market president for WesBanco-Upper Ohio Valley Region, visited the Easter Seals Rehabilitation Center of Wheeling on Friday afternoon as part of the Teach Children to Save program. With Zenner’s help, young Sophia makes the choice to save money by adding dollars to the crayon bank.
Zenner said the best part is seeing the lights in children's eyes as they make the connection that saving money is fun.
"The takeaway at this age is to have some type of fun attached to saving money so children see it as a really good thing," said Zenner, also a board member of the Easter Seals Rehabilitation Center.
WesBanco designates the entire month of April as Teach Children to Save Month and has participated in the American Bankers Association program since its inception in 1997.
"All of our Upper Ohio Valley banking centers and managers participate in presentations through their local school systems to generate an awareness of the importance of saving, and to encourage children to develop a habit of saving at an early age," Zenner said.
Volunteer banks have helped teach saving skills to 6 million students through the program.
WesBanco supports the effort locally and regionally through the Tri-State banking network.