WHEELING – Ashley O’Neal and Kristin Irwin teamed up to bring the kind of clothing they like to shop for and what others often seek out in larger city shops.
Born from this desire was their boutique – Ash & Tin. Located in the Centre Market area of Center Wheeling, Ash & Tin Boutique carries quality clothing and top brands in a variety of styles.
“Ashley and I wanted women to have a local place to shop for top name brands that we usually have to travel to bigger cities to find,” Irwin said.
“We focus on quality, timeless pieces with a few fun trends thrown in. We are one of the only shops in Wheeling to carry top brands such as Free People, Spanx leggings, BB Dakota by Steve Madden, Hidden Denim and Z Supply.”
Irwin, born and raised in Wheeling, is married and has two adult children. She is a graduate of Central Catholic High School and holds a bachelor’s degree from Marshall University.
She noted her business philosophy and philosophy on life are the same: “Do what will make you the most happy, not the most money.”
Irwin said her goals for the future of the shop is “to just keep doing what we are doing.”
“Growing and learning a little more each year. Potentially expanding some day, but not in any hurry,” she said of their other goals.” We love our little shop just the way it is.”
Irwin said they did not have retail experience when they started, but they decided to try opening the boutique anyway.
“We stepped out of our comfort zones and did something that we had both dreamed about. I am also proud that we are able to consistently provide a selection of clothing from which women of all ages can shop,” Irwin said.
O’Neal, a native of Beech Bottom, graduated from Brooke High School and holds a bachelor’s degree from West Liberty State College. She is married and has two daughters, Emma and Zoe.
“My business philosophy is really just to do something that I love so it doesn’t feel like work,” O’Neal said.
She noted her philosophy in life is to take care of her family, to be a good friend and “enjoy the little things.”
O’Neal believes Ash & Tin Boutique stands out because of its brands.
“We have brands you would typically find in a big city and we brought them locally for people to have access to,” she said.
Regarding the future of the boutique, O’Neal said as long as she is having fun and enjoying the business she will continue with it.
“I’m up for about anything,” she said. “I am most proud of trying something new even though it was out of my wheelhouse and showing my daughters you can do anything you set your mind to.”