‘Wheeling Feeling’ Helps Raise Money For Small Business Grants

Pins bearing the logo of the former Mt. deChantal Visitation Academy are among the items being sold by The Wheeling Feeling to raise money to benefit local small businesses. The Wheeling Feeling is partnering with Wheeling Heritage to provide COVID-19 Emergency Grants.

WHEELING – Five of Wheeling’s small businesses have received some financial help from Wheeling Heritage and another small business that has “The Wheeling Feeling.”

The Wheeling Feeling is an online design firm that creates logos and merchandise for fellow small businesses, and it recently partnered with Wheeling Heritage to raise funding for a second round of COVID-19 Emergency Grants. In the end, a collective $2,500 was awarded to five local businesses.

Each of the businesses received $500 each, and those getting the grants were Braun’s Custom Framing, SMART Centre Market, Sno Biz Wheeling, Rosie Day Floral and Crook Custom Guitars.

Wheeling Feeling provided $1,300 toward the grants, and to date has raised more than $1,400 through the sale of merchandise as socks bearing the logos of established Wheeling businesses like Coleman’s Fish Market and Later Alligator.

A pin featuring the logo of the former Mt. de Chantal Visitation Academy also has been popular, according to Vanessa Govindan, owner of Wheeling Feeling.

Wheeling Heritage contributed the remaining $1,200 for the $2,500 in grants.

“The really impressive piece of this to me is the way the community has come together to help those who need it,” said Alex Weld, director of operations for Wheeling Heritage. “The Wheeling Feeling’s owner, Vanessa Govindan, reached out with the idea to create a limited-release set of Wheeling-specific products, and all proceeds would come back to this grant program.

“As a small business owner herself, that was an incredible act of support for her community. And the response that we’ve seen to her products has been tremendous, as well. So many people are purchasing these items, all in an effort to continue to support the artists, makers and entrepreneurs in Wheeling.”

Govindan said she could identify with many small businesses who are feeling the pressure in the current pandemic affected by the economy.

“Business is changing, and we are having to re-learn how to function,” she said. “I thought I would help out and utilize my talent to give back to the community.”

Govindan has a full-time job as a graphic designer during the day, with her on-line efforts being a side business.

“I can only imagine what other businesses are dealing with,” she said. “I am working full-time and I still feel the financial pressure, but I am sure not as much as they do.”

Govindan’s products promoting and benefiting local businesses can be purchased online at www.thewheelingfeeling.com.


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