Shea Rose Soapery Opens in Downtown Wheeling
photo by: Alan Olson
A local woman pursued a hobby her children introduced her to, and that has led to a new business with a new store in downtown Wheeling, which opened its doors Wednesday.
Patricia Smith was joined by her associates and the Greater Wheeling Area Chamber of Commerce to celebrate the opening of Shea Rose Soapery at 1207 Market St. Wednesday. The store features handmade soaps, candles and bath bomb materials, as well as other cosmetics such as beard oil.
Smith was introduced to bath bombs several years ago by her children. She began looking into how to make her own, which started her down a road that saw her first selling her homemade cosmetics online in 2020, before she decided to try her hand at a physical storefront.
“I was like, I wonder if I could make these? I started making them, a lot of them failed, but there were a lot of good times,” Smith said. ‘I went from bath bombs to soap, and through trial and error, as time went on, I went on to other products. … Everything is beneficial for your skin, and it provides aromatherapy for your home. I make everything from rescue salves to glycerine soaps, hair products.
“In 2020, I got my LLC, and I started selling online. COVID was around, so I was worried about opening then, but I decided to give it a shot when I took this leap of faith,” she said.
Smith operates the store by herself, though her 10 children occasionally pop in and help catch up when they’re available. Her products are handmade with natural ingredients, she said.
Chamber President Kurt Zende said the Soapery adds yet more variety to the shopping available downtown.
“It’s great – it’s another added benefit of downtown. It gives us an opportunity to show that businesses can make it in the downtown Wheeling area, and we’re looking for more growth as the streetscapes improve,” Zende said. “Once that money is appropriated, I expect big things for Wheeling, especially downtown.”
The store hours are not yet set in stone, but Smith said she plans to operate from 11 a.m. to 5 p.m. through the week, and from 11 a.m. to 7 p.m. on Saturdays.