Nini’s Treasures Marks Its Silver Anniversary in Style
TRIADELPHIA — Twenty-five years is a long time for any small business to celebrate its success. Nini’s Treasures at 355 Wharton Circle at The Highlands is doing just that this year.
Owner-operator Nini Zadrozny has beaten the odds, not once, but twice. Her store, an eye-catching array of color and shine, offers an eclectic selection of classic and nouveau clothing, jewelry, home decor items, shoes, baby wear and gift ideas, and even something for pets.
This past weekend saw the 25th anniversary kick into high gear with a party atmosphere that included refreshments, live music and giveaways. Celebration events are planned each month.
As for her success, Zadrozny spoke about it Thursday prior to the party. Dressed in black dress pants, flowing top and perfectly coordinated silver jewelry, Zadrozny recalled her humble beginnings with a small business at the former Stratford Springs shops near Oglebay.
“I started in 1995 at Stratford and was there for 14 years,” Zadrozny said. “Then the recession scare hit.”
Yet by developing a loyal customer base and a reputation for offering something different than the big box department stores, Zadrozny stuck it out with her husband Pat and children Patrick and daughter Lydia as her biggest supporters.
Lydia, now an adult with a daughter of her own, has been working at the store for the past 11 years.
With an eye for style and fashion, Lydia brings another dimension to the business.
Zadrozny said moving the store to The Highlands in Ohio County was a big decision, but one that has proven to be a perfect fit.
“Our second scare was when we moved up here — and competing with online shopping. Since we’ve been up here, we’ve kept our customers happy with personal service,” she added.
That personal service and attention to detail are trademarks of Nini’s Treasures. Every customer is greeted as he or she enters the store. Browsing is encouraged as there is much to see. They ship items and offer free gift wrapping, too.
Online shopping is fine for some people, but as Zadrozny points out, “I like to try on and feel and see what I’m looking for. In person, you can get the help you need or someone else’s opinion on something you’re trying on. You can’t do that online.”
Another concern, at first, was the traffic situation. But the highway work has not been an issue, she said.
“If you maintain the speed limit, it’s not hard to follow the traffic pattern. It’s not been a problem,” Zadrozny added.
Zadrozny, now a grandmother to three girls and one boy, has included a selection of baby clothes and accessories at the store. The area is referred to as “MiMi’s Little Treasures.”
She also carries an assortment of ladies’ tops emblazoned with the West Virginia University logo and some items appropriate for the Steelers football season.
As for jewelry, Zadrozny noted when she first opened Nini’s Treasures, she had one line of jewelry.
Now she has multiple lines to choose from, including the most popular Brighton and Pandora brands to mention just a few.
She continues to carry the ever-popular line of purses and accessories from Vera Bradley as well as other designers’ wares.
Her clothing lines are showing bright colors, including orange, for spring. Black and white remain popular as well, but she notes “blue is the new Pantone color of the year.”
The store employs up to 10 employees, including part-timers. That number swells to up to 15 during the Christmas holidays. Zadrozny said she works to accommodate the numerous college students that she employs at the store. She said she prefers to employ local students who can work around their classroom schedules year round.
“I like to support local businesses, too,” Zadrozny said.
For her party, she ordered Greco’s signature pepperoni rolls and balloons from Hobby Lobby and Walmart.
Zadrozny said working with the Ohio County Commission has been a positive, especially for the businesses located along what she calls “Independent Row.”
“We call ourselves that because we are not big box stores. We like that the commissioners support outdoor events here in the summer. We have bands and special outdoor venue events.”
Most of all, Zadrozny said she’s thankful for the Ohio Valley customers for keeping her in business.
Nini’s Treasures is open from 10 a.m. to 6 p.m. Monday-Thursday; 10 a.m. to 9 p.m. Friday; 10 a.m. to 7 p.m. Saturday; and 11 a.m. and to 5 p.m.