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Officials from Country Roads Trust, the organization that handles name, image and likeness opportunities for West Virginia University athletes, were at Generations on Thursday to promote Country Roads Trust lager. The lager, brewed by Big Timber Brewing in Elkins, will give 15% of its sales to Country Roads trust. Pictured are, from left, director of creative Grant Dovey, general manager and COO Stephen Ford, marketing and fan engagement manager Madison Hutson and business development manager Chase Harler, a Moundsville native and former basketball standout for both Wheeling Central and WVU. (Photo by Derek Redd)