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Cabela’s, Blame My Roots Festival Team Up

photo by: Shelley Hanson

Celebrating the new partnership between the Blame My Roots Festival and Cabela’s on Thursday are, from left, Isaac Knight, group sales manager at Cabela’s; festival employees Lexi Adams and Kristi Sloan, festival Marketing Manager Brandi Waligura; Dennis Ehrenberger, director of the Cabela’s Distribution Center at The Highlands; and Darrell Byers, assistant manager at Cabela’s.

TRIADELPHIA – The Blame My Roots Festival and Bass Pro Shops and Cabela’s announced their new partnership for this year’s country music show slated for July 14-16 in Belmont County.

The announcement was made Thursday outside the outdoors store located at The Highlands in Ohio County.

Dennis Ehrenberger, director of the Cabela’s Distribution Center at The Highlands, said the festival and Cabela’s is a “natural fit.”

“Blame My Roots is a big country festival, and the country music fans are a really good overlap with the kind of person who likes our stores and the outdoors,” Ehrenberger said.

He said some of the store’s products will be on display at the festival including ATVs, kayaks and more.”Anybody coming from the east is going to drive right by the store to get to the festival,” he noted. “They can stop in and get stuff on the way there or on their way back home.”

photo by: Photo by Shelley Hanson

Cabela’s also is hosting a free fishing day for children and adults this weekend and next weekend at the store. Shown here, Alex Vannest, service specialist for ATVs, holds up a fish from a pond set up in front of the store on Thursday.

The festival is located at Valley View Farm in Belmont.

Brandi Waligura, marketing manager for Blame My Roots Festival, agreed that Cabela’s and the festival is a good fit because of its fans and the store’s customers.

“We think the customer base is nearly identical. … A partnership with us made a lot of sense” she said. “This is our third year for the festival and we need the community support of partners like this. … We’re excited to have the world’s foremost outfitter as one of our sponsors.”

Waligura added she is hopeful the rising cost of fuel and other goods does not deter people from attending the festival this year. She said ticket sales are already ahead of last year’s sales.

“I can’t lie and say it might not hurt some of these last-minute sales. Times are tough. Gas might be $6 a gallon by the time our festival rolls around,” she said. “But we’re still seeing a lot return customers … and some new folks who have already made ticket purchases.”

Cabela’s will also have a booth at the festival where people can learn about job opportunities with the company.

Some of the festival’s main acts this year include Dierks Bentley, Chase Rice, Niko Moon, Randy Rouser and Ashley McBryde. Ticket information is available at www.blamefest.com.

Meanwhile, Cabela’s is also hosting its Fishing Days for children this Saturday and Sunday and next weekend. A large swimming pool containing dozens of fish is set up in front of the store. Children can fish for free and then release it back into the pond. If a child catches a fish they will receive a “First Catch” certificate. As part of giving back to the community the store is also donating roundups donations made by customers at checkout to Youth Services System and the Elm Grove YMCA. Refurbished rods and reels also have been donated to youth across the country by Cabela’s.

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