By SCOTT McCLOSKEY

Staff Writer

WHEELING — Located at 1311 Main Street in downtown Wheeling, DiCarlo’s Pizza continues to be dedicated to providing their customers with the same iconic taste created over 70 years.

Toni Dicarlo, owner of the downtown Wheeling pizza shop for more than 30 years, said the business originated with her uncle Primo DiCarlo, who opened the very first square sliced pizza shop in Steubenville in 1945 known as “DiCarlo’s Original Pizza.”

Toni said her father, Galdo DiCarlo, eventually went into business with his brother Primo in the summer of 1949 and it was not long after the two decided to go their separate ways. Her father kept the Wheeling shop, which eventually expanded to other locations. She said it has been that same iconic taste that has been passed down through the generations that has lead to the success of the business.

“It’s our unique way of making pizza. We have always been the best value with the best ingredients. … We still make everything daily or the freshest way possible. We still grate our cheese, mix our dough in every single store,” DiCarlo said. “Being in the hub of downtown we do very well because of our location here,” she added.

Besides their extremely popular square sliced pizza, which can be ordered plain or with more than a dozen different toppings to choose from including: pepperoni, sausage, bacon, salami, ham, steak, mushrooms, red onions, black olives, mild or green peppers and sliced tomatoes, DiCarlo’s offers an assortment of other menu items at the Main Street shop.

In addition to a variety of 8-inch baked sandwiches they offer calzones and salads. Their daily special includes your choice of a premium salad or sub with a 20 ounce drink for $6.99. Additional menu items include: pepperoni rolls, bread sticks and cheesy bread.

Hours of operation are: 11a.m. to 10 p.m., Monday through Thursday, 11a.m. to midnight Friday and Saturday, 1-10 p.m. Sunday. Delivery is available 11 a.m. to 4 p.m. seven days a week.

To place an order call 304-233-0730 or go online to www.dicarlospizza.com.